Bionicoder's Blog

Windows software development and business blog

Posts Tagged ‘Younexus’

Three Ways to Monetize Freeware

Posted by bionicoder on March 4, 2009

Some developers make freeware just for giving back to Internet community without considering any money back. I give my respects to those developers. For other freeware developers (maybe high percentage) who also want to make money from freeware. I summarize three popular ways to monetize freeware for your reference.

This is not for companies who use freeware to attract customers. For example, I know many security companies use free anti spyware or similar security tools to attract customer. When customer download their tool, it reports that your Windows has many malware running, if you want to remove them, you need to pay for the advanced feature.

Software as a Service(SaaS) Model

The implication of SaaS is software delivered as freeware. Your revenue comes from service provided following the software. The successful freeware or open source using this model are MySQL, JBoss, Apache and Spring. As you can see, this model better fits the freeware or open source which targets enterprise customer.

Also this model has high requirement for the development team. The team needs to be dedicated and have enough experience and skills for high quality product. The quality is the key for having ideal customer base.

Ad-supported Model

The ad-supported model better fits consumer software. The idea is simple. Software works like a media carrying ads. Software is offered for free. Revenue comes from advertising on software GUI. The ad-supported model I am talking about here is NOT equal to malicious adware. What I am talking about is like Yahoo Messenger bundle with ads on the GUI bottom.

The challenges for developers considering Ad-Supported model are:

  1. the ads inventory.
  2. It is hard for 100,000 user base software to get constant ads from advertiser

  3. ads management
  4. It is extra work to manage ads delivery

The available market solution is Younexus advertising solution for software application. What Younexus does for software is like what Google Adsense does for website. Younexus feed ads to software participating their program.

In addtion, Younexus requirements for software joining their program is software should not contain virus or any malware.

Selling traffic Model

This model requires you have enough patience because it will take longer time till you see revenue come in. The way it works is you offer software for free and wait for other website to add link to your website if they like it. Ideally you get bigger and bigger traffic, then you can get benefits from your website advertising.  This article explains how this model works in detail.

This model works for software with unique and special technique. For such kind of freeware, people like it because of its uniqueness. They can’t think of anything else once they need use the special functionality. For example, when you want to zip a file, the only one you can think of is WinZip.

How about if you wan to find out a FTP tool? They are many free FTP client tools available. It is too common.

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